Market Brief

Stratasan’s Market Brief is a comprehensive look at your REAL service areas.

What do we mean by “real”?  Our first step is to bring in your de-identified patient transaction data. We then clean the file from bad addresses and geo-code your patients for you. This will give you what may be the very first look at your real Primary, Secondary, and Extended Service areas.

Below is a list of some of the items included your Market Brief delivered in PDF.

Hospital-specific patient data processing:

  • Most Recent Patient Origin Data from your HIS System
  • Medical Staff Listing (Physician Name, Address, City, State, Zip, Specialty)
  • Address Verification & Data Cleaning
  • Append Demographic Variables and Psychographics

PSA/SSA analysis and redefinition.

  • Analyze Hospital’s service area definitions and recommend new PSA/SSA based on patient origin based on a 10-mile radius.

Medicare

  • Medicare Market Share
  • Medicare Case Mix Index for your facility and two of your competitors
  • MedPar Charge/Cost Report for your facility and two of your competitors

Maps

  • Patient Origin
  • Competitors
  • Income by Zip Code (Thematic)
  • Population by Zip Code (Thematic)
  • Population Growth by Zip Code (Thematic)
  • Satellite Overlay of Primary Service Area (10 Miles Radius)

Reports

  • Demographics (Compare to PSA/SSA/US)
    • Census 2010
    • Population
    • Growth Projections
    • Households
    • Presence of Children
  • Age by Gender by Race
    • Birthing Years (OB Profile)
    • Senior Profiling (50+, 65+, 85+)
    • Women’s Center
  • Gender
  • Household Income
  • Education Attainment

Competitor Locations and Profile

Health Service Demand

  • Inpatient
    • MDC’s
    • DRG’s
  • Physician Office Visits by 16 specialties
  • Outpatient Visits
  • Emergency Room Visits

Business

  • Establishments/Employees

Psychographics

  • Tapestry File – Append Data
  • Consumer Expenditure Reports
    • Medical Expenditures

Marketing

  • Game Plan Chart
  • Who Report
  • What Report

State Data

  • Patient Inflow/Outflow
  • Physicians Matrix