Strategic Planning & Marketing for Hospitals: A Five-Part Webinar Series

Many hospitals today make one person wear both the “Marketing hat” and the “Strategic Planner hat”. It’s tricky to wear them both. Time and energy get stretched, and a gap grows between strategic planning and marketing. That spells trouble. Here’s the good news: there are ways to use data, technology, branding and even community health […]

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Stratasan Monthly Webinar Training Registration

Stratasan is putting together a monthly training schedule that will allow new users to learn about our software. Each training will be two one-hour sessions over two days. The first session will be May 12th and 13th. May 12 will be an overview of Canvas and Blackbird and will include a discussion of training resources. […]

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Outpatient Market Intelligence – Chasing the Unicorn

As a leading healthcare analytics company, we often get asked about outpatient market data.  There are many questions that are brought to our attention, which often include any of the following: ”We don’t want black box projections of outpatient data.  We want actual market outpatient volume.”   “We don’t want partial market claims data.  We […]

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Achieving More with Less: Working Smarter, Not Harder

It might seem like ages ago, but do you remember a time before e-mail? There are likely some of you who can, and some of you who can’t.

When I first entered into the healthcare industry, computers were making their way into just about every healthcare setting, but emailing had yet to come. You would type a MEMORANDUM using a word processing program, print it, place it in an interoffice envelope and write the recipient’s name on the outside of the envelope. You would then place the envelope in an outgoing mail box in your office…

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A Glance at Tapestry’s New Look

As you know, the psychographic Tapestry Segmentation system Stratasan utilizes had a major overhaul when Esri released their 2014 datasets [You can find the specifics on these changes here]. The look and feel of the updated tapestries is better in every way. This superiority is true for both aesthetic and format. Let’s look at an example of […]

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Healthcare Data Analytics Vendors: The Difference Between “Having Esri” & Actually Using GIS

Since its inception, Stratasan has been at the forefront of using mapping technology with the many forms of health data we use on a daily basis. Not surprisingly, our competitors have realized that consumers in the healthcare industry value maps as well. Many of the other data vendors in our industry have started using various […]

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Hospital Service Area: Local Facilities

The technology team at Stratasan is on a never-ending mission to make Canvas a better tool for healthcare market researchers, hospital strategists, and other users. Often we release incremental improvements that are pushed out with little fanfare. So this is a quick note to make sure you don’t miss one of the recent updates. As […]

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Stratasan’s Demographic Data: [The Many Reasons] Why We Use Esri

One of Stratasan’s most powerful assets is our demographic/psychographic data [Especially now that their Tapestry Segmentation was updated this year and is better than ever!]. Using this data in tandem with our state, federal, and proprietary datasets we create actionable healthcare market intelligence from the block group level to the national level. What you might […]

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Stratasan: An Intern Experience – Chelsea Derer

I am a senior at Vanderbilt University and recently finished a summer internship at Stratasan. In my time there I learned an incredible amount and am so appreciative of the opportunity I had to work at a wonderful company with amazing people. Advice I received prior to my internship was extremely helpful in making it […]

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2014 Tapestry Segmentation Data: Why We’re Excited

At this year’s Esri User Conference in San Diego the biggest psychographic news of the year was finally presented. That’s right, folks, the completely overhauled and revamped Tapestry Segmentation dataset has finally been released into the wild. And nobody was more excited about this than our team at Stratasan! The new tapestry data still operates […]

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