Hospital Market Share: ZIP Code or County?

Do you calculate your hospital market share by ZIP Code or by County? Come to find out even if your answer is ‘by county’; you are likely using ZIP Codes. When patients register at a hospital, physician’s office, surgery center or outpatient imaging center, their address is provided with ZIP code, not county.  Many state […]

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Webinar: Psychographics

Hospital Strategic Planning: Psychographics Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan Join Lee Ann Lambdin for a 30 minute educational webinar to analyze the psychographics of your market. This webinar will discuss how the psychographics of your patients and your community tie into your market assessment. We will also discuss some characteristics of different LifeMode […]

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Webinar: Industry & Business

Hospital Strategic Planning: Health Status Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan Join Lee Ann Lambdin for a 30 minute educational webinar to analyze the business & industry of your market. This webinar will discuss the importance of understanding business & industry as a part of your market assessment. What you will […]

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Webinar: Health Status

Hospital Strategic Planning: Health Status Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan Join Lee Ann Lambdin for a 30 minute educational webinar to analyze the health status of your patients and community. If you are a 501(c)(3) hospital, plan to be involved with population health in anyway, or want to have a […]

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Webinar: Demographics

Hospital Strategic Planning: Demographics Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan Join Lee Ann Lambdin for a 30 minute educational webinar to analyze the demographic profiles of your patients and community. With hospitals operating in an ever-changing healthcare environment, knowing who you serve is more important now than ever. In this webinar we will […]

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Webinar: Physician Demand Analysis

Hospital Strategic Planning: Physician Demand Analysis Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan Join Lee Ann Lambdin for a 30 minute educational webinar on how to analyze physician demand in a specific service area. Growing your facility’s market share begins with the capacity of physicians available in your market. We will also […]

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Webinar: Market Share

Hospital Strategic Planning: Market Share Speaker: Lee Ann Lambdin – VP of Strategic Planning, Stratasan Join Lee Ann Lambdin for a 30 minute educational webinar on how to compare market share by ZIP code and product line. Everyone knows the importance of market share. But the quality of the data and how  it is presented […]

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94% of Social Media Users Agree to Share Health Data

An interesting discussion paper was recently released by IOM’s Evidence Communication Innovation Collaborative. Below are the key findings listed in the paper and a link to download the full paper. How will survey results like these affect HIPAA guidelines? Is the patient’s opinion taken into consideration in policy? Should there be an “opt-in” function at the […]

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Webinar: Comparative Hospitals

Hospital Strategic Planning: Comparative Hospitals Speaker: Lee Ann Lambdin, VP of Strategic Planning – Stratasan Description: After Defining Your Service Area, the next step in building your hospital strategic plan is to identify your comparative hospitals. Why “Comparative” and not “Competitive”? Many times we see clients shy away from including sister facilities in their “Competitive” analysis […]

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Webinar: The Art & Science of Service Area Definitions

Hospital Strategic Planning: The Art & Science of Service Area Definitions Speaker: Lee Ann Lambdin, VP of Strategic Planning – Stratasan Description: The first step in any planning or marketing project for a hospital or other provider is to define a service area. Before demographics, market share, or competitor analysis can considered, an appropriate service area […]

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