What’s Going on inside the Heart of Cardiac Services?

Recently, we performed an analysis for a customer on cardiac services trends.  Based on previous studies, we knew cardiac inpatient services were declining overall.  However, we discovered that inside cardiac services many of the sub-service lines behave quite differently; many declining but some actually increasing.  We analyzed all-payer data from Florida, Texas and California alongside [...]

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The Art (and Science) of Defining Service Areas – Part 2

This post is a follow-up case study to illustrate the detail outlined in Part 1 found here. Case Study – Memorial Hospital, Anytown, USA.  In the last blog post, we covered how to define a service area.  In this post, we will cover a case study demonstrating the pros and cons of different service area [...]

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The Art (and Science) of Defining Service Areas – Part 1

Part 1 – How to Define a Service Area The first step in any planning or marketing project for a hospital/provider is to define a service area.  Before demographics or market share can be run, an appropriate service area must be applied.  Defining a service area is both art and science. There are several ways [...]

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Hurricane Sandy Affected Hospitals

There is no doubt that Hurricane Sandy had a disastrous effect on the eastern seaboard, especially the low lying areas of New York City. The damage from the storm surge and high powered sustained winds has been broadcasted to the world throughout the day, and we noticed that we could not find a list of affected New [...]

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Healthcare Effect – Hurricane Sandy

Hurricane Sandy is projected to hit the New Jersey Coast and maintain hurricane force winds north to Maine.  Due to the late October timing of this storm, it is expected to bring heavy snows inland from Tennessee to Maine. This area of the country is the most populated area of the United States and cities [...]

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For Halloween: The Most Feared Question on Schedule H Form 990 Part V Community Health Needs Assessment Question # 7 (screams)

“Did the hospital facility address all of the needs identified in its most recently conducted Needs Assessment? If “No” explain in Part VI which needs it has not addressed and the reasons why it has not addressed such needs.”  We have worked with many hospitals on their Community Health Needs Assessment, and the most feared [...]

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Healthcare Startup of the Year

Stratasan was honored on September 27th with the NEXT Award for Healthcare Startup Company of the Year. We are extremely honored with this recognition, especially in a city where healthcare plays such a major role in the overall economy. A huge thanks to all of those behind the scenes from the Entrepreneur Center and Nashville [...]

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Bad Maps: Apple’s Map App and Poor Cartographic Design

Maps have been a hot topic this week with the release of Apple’s iOS6.   Apple pulled the plug on its partnership with Google maps and opted for their proprietary map app. Being a map geek, I had heard about the new Apple Maps for months. How the 3D mapping and turn by turn navigation would [...]

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Stratasan’s SHSMD National Footprint

Every year, hundreds of healthcare companies travel to the Society for Healthcare Strategy & Market Development Conference (SHSMD) with their branded giveaways and brochures. They pass out pens, t-shirts, and stress-balls to expand their national footprint and increase name recognition. Although these freebies are useful around the office, they typically fail to highlight a company’s [...]

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O’Reilly Presents – Healthcare 101: Cradle to Grave (Feat. J. Tod Fetherling)

O’Reilly Community presents a webcast with Stratasan’s J. Tod Fetherling. Healthcare 101: Cradle to Grave When: Friday, October 12, 12 pm Central Time Duration: 90 minutes Cost: Free J. Tod Fetherling presents this 90 minute white board session walking the user through every aspect of the healthcare system from wellness to death. The webcast presentation [...]

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