Recently, we performed an analysis for a customer on cardiac services trends.  Based on previous studies, we knew cardiac inpatient services were declining overall.  However, we discovered that inside cardiac services many of the sub-service lines behave quite differently; many declining but some actually increasing.  We analyzed all-payer data from Florida, Texas and California alongside [...]

This post is a follow-up case study to illustrate the detail outlined in Part 1 found here. Case Study – Memorial Hospital, Anytown, USA.  In the last blog post, we covered how to define a service area.  In this post, we will cover a case study demonstrating the pros and cons of different service area [...]

Part 1 – How to Define a Service Area The first step in any planning or marketing project for a hospital/provider is to define a service area.  Before demographics or market share can be run, an appropriate service area must be applied.  Defining a service area is both art and science. There are several ways [...]

“Did the hospital facility address all of the needs identified in its most recently conducted Needs Assessment? If “No” explain in Part VI which needs it has not addressed and the reasons why it has not addressed such needs.”  We have worked with many hospitals on their Community Health Needs Assessment, and the most feared [...]

Some hospitals really know their communities, and some just hope they do.  When was the last time the hospital CEO sat down and had a discussion with the Director of the Health Department concerning the needs of the community?  I’ve worked around many hospital CEOs who have said about health status and improvement, “that’s public [...]